Think Different By Apple. Think Different Apple Poster However, the slogan's impact continues to be felt in much the same way as the "1984" Mac ad. Apple discontinued its "Think Different" ad campaign upon the arrival of the iMac G4 in 2002
“Think Different” Apple’s Iconic Campaign by Jessica + Finding H(Om)e. Medium from medium.com
This case study delves into the origins, strategy, impact, and legacy of the campaign, highlighting its role in reshaping Apple's brand identity and revitalizing the company's image. Although Apple increased its market share at the beginning of ''Think Different,'' in early 2002 it was again posting profit losses
“Think Different” Apple’s Iconic Campaign by Jessica + Finding H(Om)e. Medium
However, in 1997, following the return of Steve Jobs to the chief executive post after his ouster in 1985, the company launched the "Think Different" slogan and used it across all of its advertising efforts and most marketing communications Subsequent campaigns, like "Get a Mac" and "Shot on iPhone," built on the foundation laid by "Think Different," continuing to emphasize creativity, individuality, and the idea that Apple products enable users to do amazing things. Apple discontinued the "think different" campaign with the arrival of the iMac G4 in 2002
How you like them apples? Sparking kids' creativity with a dash of art history Looking out Loud. Rob Siltanen, an ad executive who worked at TBWA/Chiat/Day, the agency that created Apple's "Think Different" campaign, has decided to set the creation story record straight for the famed ads. [1] The slogan has been widely taken as a response to the IBM slogan "Think"
“Think Different” Apple’s Iconic Campaign by Jessica + Finding H(Om)e. Medium. Apple discontinued the "think different" campaign with the arrival of the iMac G4 in 2002 Although Apple increased its market share at the beginning of ''Think Different,'' in early 2002 it was again posting profit losses